For Marcs’ Autumn/Winter 2025 collection, we developed the digital campaign concept for Mellow Meadow, inspired by the natural shift of the seasons and a sense of effortless discovery. The creative direction focused on texture, renewal, and quiet exploration, expressed through earthy tones, subtle pops of yellow, and an open, considered aesthetic.

We led the campaign naming and lockup, alongside the development of the seasonal look and feel across digital channels. This included typography refinement, colour palette evolution, and creative rollout across homepage features, seasonal EDM templates, organic social launch content, and paid social assets, resulting in a cohesive campaign that balanced thoughtful storytelling with Marcs’ refined brand identity.