For Seafolly’s Summer 2025 collection, Lemoncello was developed as a digital campaign inspired by the warmth, colour, and optimism of an Italian summer, drawing on vibrant citrus tones and the spirit of la dolce vita.

We shaped the overarching digital narrative and seasonal visual identity, including typography direction, refined digital look and feel, and creative rollout across key brand channels. Deliverables included homepage and site assets, seasonal EDM designs, organic social launch content, and paid social assets, resulting in a cohesive campaign that blended European escapism with Seafolly’s sun-drenched Australian identity.